Hull - A Digital City? : A study into the adoption of social media and web technologies in organisations and communities. morePaper type: Research paper (MBA Dissertation), University of Hull
A study into the adoption of social media and web technologies in organisations and communities. The findings dispel the myth of the Generation Y dominance on social media, and reveal that the barriers to adoption include individual perceptions and boundaries toward new technologies, incorrect assumptions of prior learning and the need to change leadership styles when utilising social media. The scope of the research and its longitudinal nature make the study original.
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Social Justice, Social Change, Social Inclusion, Practice-Based Approaches to the Study of Knowing, Learning and Change in Organisations, Higher Education Feminist Studies of Science and Technology, Collaborative Action Research Methodologies,, Virtual Worlds, Digital Cities, Mobilities and Cyberspace, "Digital Cities", Planing Hulls, Hull, Online Communities, Organizational Learning, "web 2.0", Leadership, "systems Thinking", Boundaries, and "social Media"